Demand forecasting for apparel, footwear, and accessories

As a designer or retailer, you’re expected to do the impossible: forecast demand for hundreds of products in a constantly changing market. But what if you could ask your best customers what they liked most before each buying decision?

The level of demand for certain colors and other product details can now be objectively measured before you commit financially to an order. You have the ability to know which products to market most aggressively, which colors to produce, and which product details will best drive consumer demand.

Our forecasting methodology leverages your knowledge of the market to recruit a small, carefully screened panel with tastes similar to those of your “best” customers. The final output is a report which forecasts demand for hundreds of products across multiple markets.

We use several unique screening criteria to identify suitable panelists:
1) What sells. We screen for women who love (not just like) at least one of your best-selling products from last season.

2) Status. You have a good sense of how your customers view themselves from a status perspective. We recruit a panel with a similar perceived status to your customers in order to separate the individuals who may simply like a product from those who would actually buy it. This is accomplished through a proprietary screening mechanism which we will present to you during the live demo.

3) Influence. We’ll recruit attractive young women for your panel, not necessarily because they start trends, but rather because they are likely to travel in circles that do. While we could survey any demographic, we’ve found this population to be predictive of sales and helpful when selling the research to influencers and decision-makers.

      Press
Boston Globe, Feb. 2008
What women want 		Automobile Magazine, Oct. 2008
A new website lets you find out
what women really think of your ride

We are a Web affiliate for the following retailers:
Saks Fifth Avenue
Bloomingdates
Gap, Inc.
(Gap, Old Navy, Banana Republic)
J. Crew
Sephora
Nordstrom
 Adidas
Puma
Original Penguin
Fossil
The Finish Line, Inc.
Perry Ellis
Steve Madden

To schedule a live demo, call us at (617) 401-7789
or fill out the following form:

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About Hertaste

Hertaste is a market research firm founded in 2007 which polls women to support product development and demand planning for the apparel industry. Our website, www.hertaste.com, is a public engine that assists men in the areas of style, decorating and gift-giving.

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